Valtech New York brought me in as the Executive Creative Director to strategize, define, and execute L’Oreal’s biggest technology experience in Paris. The brief was, literally, ‘to wow the world’ with innovation, both in the beauty and technology sectors. All while creating a functional environment for daily startup presentations.

The strategy in the development of the experience was simple, make every touchpoint feel like it will inevitably be part of our everyday lives. The execution brought to life a home bathroom, retail store, and beauty salon set in our very near future –all three cascading around our startup “agora” where over 13 startups got to show case their works.

From smart AR bathroom mirrors that apply makeup virtually, to custom foundation printing using skin scanners, to voice driven beauty assistants, we worked diligently with each technology partner to present the technology in a tangible and meaningful way.