A big player overseas, DAZN had a name to make (and explain) here in the US. After signing one of the biggest contracts in sports history with Canelo Alvarez, the next move was to show fans they are here to stay. As an innovative sports streaming app, the experiences had to measure up.

We developed technology partnerships like the one with Bot Boxer, built custom digital engagement platforms like “Who Ya Got?” and stopped fans in their tracks with the Rage Cage in Las Vegas. The goals were to build credible awareness while driving subscriptions and social impressions through a variety of live and digital tactics.