For the last 8 years, Mirrorball has been activating at the Heineken Expo on behalf of specific brands. This year we took it to the next level designing and producing the experiences for Dos Equis, Amstel Light, Strongbow, and Tecate –essentially over 75% of the entire expo.

But why is this such a huge experience? It’s basically Heineken’s most important showing. Period. Each year we work the the brand teams to take distributors from around the nation through unique experiences that demonstrate an entire years worth of programming –all in one night. The event features A-list celebrities, tastings, spectacular performances, photo engagements, and of course, plenty of ice cold beer.